| Inbound Internet Marketing System
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Sumudra Technologies helping the business with inbound marketing system to help your small or medium sized business to get found on the Internet by the right prospects and convert more of them into leads and customers. Sumudra’s inbound marketing process helps your company get found by the qualified prospects that are looking for the products or services that you sell in search engines, blogs and social media. Once these qualified visitors are on your website, you can convert more of them into leads and paying customers. |
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| The google first page Advantages : |
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Your father might have told you "Search in telephone directory" or "look in Yellow pages", but today, people are saying "go to google". |
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Get found by the right prospects - through search engines, blogs, and social media, all important Internet marketing techniques. |
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The above statement tells us the prominence of the Google in day to day activity to find the local or international business information, as a habit (and studies also reveal), that, people visit the top 10 listings on the google 1st pages. |
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As a business owner, I am sure that you know, the advantages of prospective finding you. |
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| Sponsored Listing Vs Oraganic Listing :
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Whenever we meet a prospective client for a web development requirement, they ask our advice paid ads versus organic listing for their sites for optimal organic results. |
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| The benefits of optimizing your site for exposure in the organic results : |
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If you rank high for organic results, it is (typically) long lasting. So, the time/money you spend helping yourself move up the ranks is relatively persistent while the PPC campaign is money spent over and over again. |
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Organic results are clicked on a lot more than paid results, especially for well educated crowds. I read a study that showed dramatic differences as you moved from high school education to associate degrees to bachelors to masters to phd's. The more educated your prospect, the less likely they are to click on an advertisement. |
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Many think of Google as a search company, but I think of them as a modern media conglomerate with an ultra-efficient mechanism for selling advertisements that work particularly well in the longtail. Like other media companies, Google benefits from efficient pricing of advertising. As more and more niche companies start to advertise on Google, their prices will become more efficient and their rates will become less and less attractive relative to other media outlets. |
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| SEO Services :
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Our SEO services are designed to optimize your website so that it ranks highly in the natural results of major search engines, like Google, Yahoo and MSN, for specific searches. Since these major search engines are frequented daily by the majority of the population, your website will benefit greatly by ranking within their results. |
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| Process SEO Services :
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SEO is a process that requires a strategic plan in order to be successful. Our SEO process includes keyword research, on-page seo services or website optimization, and off-page seo services or internet marketing. |
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| Keyword Research :
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Keyword research is the foundation for an effective SEO campaign. Keyword phrases are what people use to search and find websites in the search engines; therefore it is imperative that we have identified the right keywords before beginning the optimization process. Using multiple tools, we extensively research to identify exactly which keywords are being used to find the products / services you offer. Through this process, we compile a working list of relevant phrases and measure the competition. |
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| Measuring the Competition :
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once we have a working list of phrases, we identify the competitiveness of each phrase so that we (and you) understand what will be required to compete effectively. Highly competitive keyword phrases require more seo work than less competitive phrases, hence, more competitive phrases require more competitive budgets. Based on that knowledge and your goals, we agree on a definite list of keyword phrases for our SEO campaign. |
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| Website optimization :
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Website optimization involves making the website itself search engine friendly and optimizing each page for specific keyword phrases. Website content is one of the important factors search engines use to determine where your site should rank. Search engines need to be able to easily spider each page of your website and find content that helps them determine the relevance each specific page and the website as a whole : |
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| Ensuring Search Engine Friendly Design |
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Sites that make use of extensive flash, JavaScript, frames, session id's, etc. are not search engine friendly. Sites with heavy and/or messy code are not SEO friendly. We alleviate these seo issues by cleaning up and/or reducing your website coding. We also provide custom design services which give you the option of a new seo-friendly web design. |
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| Code Optimization : |
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There are many tags within the coding of your web site that are prime for search engine optimization. These tags (some holding much more importance than others) are title tags, meta keyword tags, meta description tags, anchor tags, and the alt attribute of the image tag. We appropriately optimize these tags utilizing our chosen keyword phrases. |
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| Internal Link Structuring : |
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We construct your sites internal linking structure (links pointing to WebPages within your site) so that the search engines can easily spider and index all of your webpages. By utilizing our chosen keyword phrases in these internal links, we help the search engines discover which WebPages are relevant for which keyword phrases. |
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| Content Development : |
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Keyword rich content is the most important on-page seo factor. With our keyword phrase list in hand, we help you develop rich quality content for your website with each page focusing on 1 keyword phrases. |
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| Off-Page SEO Services :
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Off-page SEO, better known as internet marketing, involves link building or building link popularity. When relevant, quality sites link to your site, it indicates to the search engines that your website is popular. Search engines (especially Google) use link popularity, along with other factors, as a method of determining where your site should rank. Using optimized text in these links tells the search engines what keywords your site is relevant for. |
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This process involves obtaining as many relevant inbound links (links from other sites that point to your site) as possible. The more competitive your market, the more inbound links you will need. |
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| Link Development : |
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We use your chosen keyword phrases to carefully craft 4 or 5 optimized text links and optimized descriptions for the link campaign. |
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| General Directories |
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We obtain listings for your site in relevant categories of quality, SEO - friendly directories
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| Niche Directories |
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We obtain listings for your site in directories that are relevant to your niche market. The number is dependent on what is available within your niche.
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| Relevant Site Links |
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We obtain paid advertising links on sites that are relevant and compatible with yours (not your competitors).
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| Link Trading : |
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Linking out is a factor that deserves consideration. Linking is a natural part of the web; it is what makes the web a web. Sites which do not link out are seen by the search engines as unnatural and suspect. A great way to link out is to trade links with websites that are relevant, quality resources. We can accomplish this through either a resource page or an on-site niche directory. Link trading is also a great way to build long-term relationships with quality websites within your niche. |
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